FOUNDER'S INTRODUCTION
William Cheong, a versatile entrepreneur, began as a chemist (2008-2011), then transitioned into sales and online entrepreneurship (2011-2016). He founded Symmetry Marketing Academy in 2016, becoming Malaysia's first Chinese-language online marketing mentor.
As an esteemed judge for the Sarawak State Entrepreneurship Competition and guest speaker for SDEC, William's expertise is recognized. His training has led many to marketing success, from company founders to brand builders, even promoting works of Malaysia's Dr. Mahathir Mohamad.
Embracing AI in 2021, William harnessed early copywriting tools and later utilized ChatGPT for campaign creation, market research, and accelerated execution, boosting efficiency. From 2021-2022, he served as CMO of Maxmory Edtech Sdn. Bhd., enhancing edtech quality. Additionally, he's an Accredited HRD Corp trainer.
Unveiling the True Essence of Digital Marketing
Often, digital marketing is misconceived as merely mastering ad buying, crafting the perfect sales copy, and seeking shortcuts for maximum profits at the lowest cost. This perception couldn't be farther from the truth.
In reality, whether it's digital marketing or any other form, the cornerstone lies in understanding market dynamics, or more precisely, human behaviour. This understanding is what empowers marketers to devise strategies that not only tackle current market challenges but also pave the way to sustainable profitability.
Our focus encompasses various marketing domains - direct response, network marketing, and more. At the core of all these strategies is a deep insight into what the market thinks, how consumers view your business, their expectations, and how you can meet their needs profitably.
Great marketers are solution-finders, addressing the most pressing market needs and thereby harnessing opportunities for substantial earnings. On the other hand, mediocre marketers often strive to educate the market about their products or services, a path fraught with challenges and potential mistrust.
The worst practitioners are those who over-promise or, in blunter terms, scam. Their motto of 'Fake it till you make it' is the antithesis of our philosophy. We believe in building trust, brands, and a following grounded in honesty. People gravitate towards businesses that consistently offer quality solutions to their problems.
At Symmetry Marketing Academy we are not just about digital marketing; we delve into Human Behavioral Research. We equip you with knowledge and strategies to rapidly understand the market and craft winning strategies. Our goal is to help you build a strong, trustworthy brand using our proven system.
Join us in exploring a world of digital marketing where understanding human behaviour is key. Our motto, 'By Entrepreneurs, For Entrepreneurs,' signifies our commitment to shared success. Embrace our path, learn from our experiences, and let's journey towards success together.
Welcome to Symmetry Marketing Academy - where we not only do what's needed but also share how it's done. Let's learn and succeed together!
